Welcome to my blog!

My name is HaeMin, and I am a beauty blogger who turns to makeup to satisfy my inner creative child and writes on this blog to calm my busy thoughts.

I wanted to create a space where I can openly embrace my imperfections with and without all the glamour. My goal is to capture more than just the appearance of normalcy (or perfection), but my struggles, experiences, and experimentations with different products and techniques in the hope that I can not only help myself in the process but also help my readers who might share similar concerns and needs.

With a stream of consciousness that goes on a couple of pages, I write about everything from makeup, fashion to health--pretty much on everything I can multitask with the TV on. This blog might inspire you, confuse you, or wreak havoc in your life. But rest assured, I'm just a girl in a dire need of more yoga pants to make it through the day, living in a tiny studio with a sink full of dishes to be washed, on a tight budget that doesn't stop me from an occasional bouts of mini Sephora haul, on a 365-day diet plan that I never seem to follow as if that were the plan after all. 

XOXO, HaeMin

You can find me on Instagram and Google +


Haekunamatata features products purchased by myself or sent for me for reviews. In the interest of transparency, all of the sponsored posts will be stated in the footnote.

If you have any questions, please don't hesitate to contact me via email: haekunamatata[at]gmail.com

© HAEKUNAMATATA 2016-2017 
All rights reserved


  1. I left a brief note for you on Makeup Alley. I'm a 25 year old straight guy who loves makeup and fashion. I am impressed with your skill, personality and beauty.


  2. I love reading your posts and instagram! I especially love the items you pick and wear!!
    Thank you for sharing your thougts and all the amazing things:)



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